How to Think Like a Creator (Instead of Just Another Writer)

Mindset Shifts That Lead to Better Content

Ahmet AKUSTA

Mar 07, 2025

Article voiceover

1×

0:00

-7:57

Be honest—how often do you feel your writing blends into the endless sea of content online?

You put in the effort. You write, edit, and publish. But something feels… off.

The words are there, but the spark is missing. The magic. The reason why people should care.

Maybe the problem isn’t your writing. Perhaps it’s how you think about writing.

I learned this the hard way. In my early days, I was just another voice in the crowd—following trends, perfecting every sentence, and hoping that would make me stand out. It wasn’t until I shifted from simply writing to genuinely creating that everything changed. My engagement soared, and readers finally connected with what I had to say.

Creators don’t just write—they build experiences, shape ideas, and challenge perspectives.

So, which one are you? Just another writer? Or a creator who makes an impact?

If you’re tired of feeling invisible, keep reading. This shift in mindset might change everything.

🧠 1. Writers Consume, Creators Transform

Every writer reads. We scroll through social media, analyze trending topics, and determine what works.

But there’s a difference between consuming content and creating something meaningful.

Creators don’t just absorb information—they twist, shape, and remix it into something fresh.

Ever read an article and thought, I’ve seen this a hundred times before?

That’s the result of people just repeating what’s already out there. But the content that sticks—the ones people remember—comes from those who take an idea and make it their own.

Take James Clear, for example. He didn’t invent the ideas on habits or productivity but transformed them into a clear, engaging framework in Atomic Habits. That fresh perspective made his work unforgettable and helped him build a massive following.

We can predict this:

So, next time you’re about to hit publish, ask yourself:

Am I just adding more noise? Or am I creating something valuable?

🎨 2. Writers Inform, Creators Immerse

It’s easy to share information.

Anyone can summarize a book, list facts, or rewrite something already said.

But creators? They go deeper.

They don’t just give knowledge—they create an experience.

Think about the last time an article genuinely stuck with you.

Was it because it listed five tips? Or because it made you feel something?

That’s the power of immersive writing. It doesn’t just tell. It transports.

Your readers don’t just want to learn. They want to live through your words.

Make them feel like they’re in the moment. If you can do that, they’ll never forget you.

I remember reading Tim Urban’s posts on Wait But Why. Instead of just listing facts, he wrapped complex ideas in relatable, humorous stories—turning ordinary topics into memorable adventures. That’s immersive writing, and that’s why his work lingers in the mind long after you’re done reading.

For example, see this:

🔄 3. Writers Write, Creators Reshape

Most writers start with a blank page and fill it with words.

But creators? They don’t just write—they reshape, repurpose, and reimagine ideas in ways no one else has before.

They take old concepts and breathe new life into them.

Ever noticed how some of the best content online isn’t new—but it feels new?

That’s because it’s been reshaped into something fresh.

See this:

Writers Write
The internet is full of information. Every day, thousands of articles are published, sharing facts, tips, and advice. A writer might craft a post titled “5 Ways to Be More Productive”, listing common strategies like time blocking, reducing distractions, and taking breaks.

It’s useful, clear, and informative—just like countless other posts on the same topic.

Creators Reshape
A creator doesn’t just list productivity tips—they make you feel them. Instead of another generic list, they might start with: “Imagine it’s 9 AM. You sit down, coffee in hand, ready to tackle the day—but before you know it, an hour disappears. Sound familiar? Here’s why your brain resists focus—and how to outsmart it.”

Same topic, but now it’s immersive, engaging, and reshaped into an experience the reader connects with.

Your job isn’t just to produce more words. It’s to elevate the conversation.

So, don’t just ask, What should I write today?

Ask: How can I make this idea feel brand new?

🌎 4. Writers Imitate, Creators Find Their Voice

It’s tempting to follow what works. To study viral posts. To mimic successful writers.

After all, if it worked for them, it should work for you… right?

Not really.

The internet is drowning in sameness.

If you sound like everyone else, guess what? You disappear into the noise.

The writers who stand out? They take risks. They develop their style. They write in a way that only they can.

Your unique perspective is your greatest asset. Don’t water it down to fit in.

I used to mimic popular styles—churning out “5 Productivity Tips” after “How to Write Better” articles. They got some clicks, but nothing truly memorable. When I finally started injecting my personality and experiences, my writing transformed. Your voice is your secret weapon—don’t be afraid to let it shine.

Instead of asking, What’s trending?

Ask: What do I have to say that no one else does?

⚡ 5. Writers Focus on Words, Creators Focus on Readers

Many writers get trapped in perfecting every sentence.

They tweak. They edit. They obsess over finding the right word.

But guess what? Your readers don’t care about perfect sentences.

They care about how your words make them feel.

A well-crafted sentence is useless if no one connects with it.

So, instead of asking, Is this the best word choice? Ask:

Will my reader care?
Will they feel something?
Will they remember this tomorrow?

That’s what makes an impact. Not perfection—connection.

🎭 6. Writers Stay Safe, Creators Take Risks

Writing what’s expected is easy.

Playing it safe feels… well, secure.

But let’s be honest: Safe writing is forgettable writing.

Creators don’t just write what people want to hear. They write what needs to be said.

They take risks. They challenge ideas. They aren’t afraid to share personal failures, bold opinions, or unconventional thoughts.

Think about your favorite writers.

Are they the ones who blend in? Or the ones who dare to stand out?

If your writing doesn’t make you slightly uncomfortable, you’re probably not pushing far enough.

Look at Mark Manson’s The Subtle Art of Not Giving a F**.* He broke all the usual self-help rules—using blunt, sometimes uncomfortable truths to get his point across. That risk paid off, and his book sold millions. That happens when you challenge the norm and refuse to play it safe.

So, ask yourself:

Am I just playing it safe? Or am I writing something that matters?